How to Prepare for a Residential Architectural or Interior Shoot: A Guide for Interior Designers
Communication with the Photographer
Timing:
Decide with the photographer the best time of day to photograph the project. Light changes throughout the day and can dramatically affect the final images.
Shot List:
Have a list of important features and details to highlight. However, avoid specifying angles or compositions; trust the photographer’s expertise in capturing the best shots.
Image Quantity:
Be on the same page about the number of images delivered. Some photographers may shoot hundreds, while others may deliver only a select few.
Licensing:
Discuss the licensing of the images. Photographers hold the copyright, and you are purchasing a license to use the images. Make sure you understand what your license covers.
Purpose of Images and Usage:
Have a clear idea of the image usage—digital/print marketing, editorial, social media, or competition entry. This will influence the shoot’s details, such as lighting choices, Shot list and composition.
Parking:
Establish parking arrangements to ensure cars are not in the way of exterior shots.
Weather Plan:
Discuss a plan for bad weather. While cloudy weather can still make for a great shoot, a heavy downpour or severe weather might require some adjustments or rescheduling.
Model Coordination:
Determine who will coordinate any models if they are part of the shoot.
Lunch Plan:
Plan for meals. Long shoots can be taxing, and it's essential to keep everyone energized and focused.
Additional Licenses:
If other parties want a license to the images, discuss this with the photographer. Typically, the cost is split between parties, with an additional percentage added for each extra license.
Contracts and Deposits:
Ensure all contracts are signed and deposits are made to avoid any last-minute issues.
Setting Up Expectations for the Homeowner
Length of the Shoot:
Let the homeowner know that the shoot can be a bit of a marathon, potentially lasting up to 10 hours or more. Setting this expectation early helps everyone plan their day with ease.
Furniture and Items Movement:
Explain that moving furniture and other items is often necessary to capture the best shots. Reassure them that everything will be returned to its original place.
Onsite Personnel:
Let the homeowner know how many people will be onsite, including the photographer, assistants, and possibly stylists. This helps them understand the scale of the project.
Model Releases:
If anyone in the family will be in the photos, make sure model releases are signed beforehand.
Before Photos:
Take plenty of cellphone “before” photos to document the original setup. This makes it easier to return everything to its original place after the shoot.
Avoiding Other Vendors:
Ensure no other vendors, such as landscapers, cleaners, or tradespeople, will be onsite during the shoot. Their presence can disrupt the flow and interfere with the photos.
Pet Management:
Some pets do very well during shoots and may even wander their way into some photos as a welcome addition. However some can be more nervous around all the new people and equipment and should be kept in a safe secure place.
Prepping the Space
Deep Cleaning:
Give the home a thorough clean. This means more than just a quick tidy-up— don't forget under the furniture and hard to reach places.
Outdoor Lighting:
Check if landscape and pool lights are on a timer. If they need to be turned on manually, make sure this is done well before sunset. Automatic timers often activate too late.
Sprinkler System:
Ensure the sprinkler system is off to avoid wet spots or muddy areas.
Pool Cleaner:
Remove the pool cleaner to keep the water looking clear and inviting.
Steam Curtains and Linens:
Curtains and bed linens should be steamed to remove any wrinkles.
Fireplaces:
Check that fireplaces turn on and learn how to operate them if they will be featured in the shoot.
Windows and shower glass doors:
Dirty windows and doors can really stand out in photos so be sure to get them cleaned prior to the shoot.
Decluttering:
Clear out unnecessary items, both inside and outside. This includes garbage cans, toys, toasters, phone chargers, and air fresheners. When in doubt, remove it. Less is more in photos.
Personal Items:
Store most or all personal items and pictures to keep the focus on the design elements.
Blinds and Curtains:
Open all blinds and curtains to allow natural light to flood the space. The photographer will likely close some to control light but having them all open is typically a good starting place. Also, find and test all of the remotes needed for automatic curtains and shades.
Lighting Check:
Ensure all light bulbs are working and, if possible, are the same color temperature. This consistency helps with accurate color and light in the photos.
Lifestyle Staging Props:
Gather any necessary props to enhance the lifestyle feel of the photos. Items like books, plants, and decorative objects can add a lived-in touch.
Here is a downloadable PDF of this list.